A few weeks ago I was asked to photograph the various processes involved in developing a ‘pitch’ at the digital ad agency, AKQA. It was fantastically interesting to follow the thoughts and then soon lose them. They were certainly an intelligent bunch of individuals.
Later in the afternoon I set off with an agency colleague to interview and shoot the ethnographic side of the pitch; the animating of target customers. In this case we were meeting an ‘affluent indulger’.
I truly love work like this. A 50mm is all I need.