A very willing observer

A few weeks ago I was asked to photograph the various processes involved in developing a ‘pitch’ at the digital ad agency, AKQA. It was fantastically interesting to follow the thoughts and then soon lose them. They were certainly an intelligent bunch of individuals.

Later in the afternoon I set off with an agency colleague to interview and shoot the ethnographic side of the pitch; the animating of target customers. In this case we were meeting an ‘affluent indulger’.

I truly love work like this. A 50mm is all I need.

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Filed under concept, freelance photographer, london, reportage, technology

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